CASE STUDY - FLEXCOURT
BUILDING A LEAD MACHINE WITH MULTI-CHANNEL MARKETING
FlexCourt had everything in place…except the leads. As their new marketing partner, we dug into the data, zeroed in on the gaps, refined the targeting, sharpened the creative, and brought real buyers into the funnel.
Then we kicked it into full gear, and the results didn’t just improve – they doubled.
FlexCourt was pouring budget into search ads, but the ROI? Meh. The leads were all over the place – wrong fit, not ready, or just weren’t serious buyers. With closing rates stuck around 6.5%, their sales team was working way too hard for too little payoff.
And here’s the thing: FlexCourt isn’t selling flimsy big-box store court kits that last one season. They’re selling premium sport courts. The kind you actually plan for, save for, and brag about to your neighbors. Which means every unqualified lead was a missed shot, and they had the crew and capacity to deliver on bigger goals.
It was time to stop chasing window-shoppers and start bringing in buyers who were serious and ready to build their court.
When we took over as their marketing partner, we didn’t just tweak ad copy and call it a win. We built a multi-channel lead engine designed to attract the right people, keep them engaged, and make it easy to say yes. That meant:
- Targeting smarter – dialing in paid search to focus on high-intent buyers who were ready to invest
- Building visibility – layering in SEO improvements and fresh content to pull in organic traffic already searching for courts
- Staying present – developing monthly website promo banners and email newsletters to keep FlexCourt top-of-mind through a long buying cycle
- Keeping it fresh – updating the website regularly to ensure accurate info, align with active campaigns, and give buyers exactly what they need to move forward with confidence
Spoiler alert: it worked. FlexCourt isn’t just hitting their target lead count anymore. They’ve blown past it. Their average ticket price on their products is up, service and installation demand has skyrocketed, and their closing rate has more than doubled from 6.5% to 13.5% in just over a year.
They’re not wasting time chasing mismatched leads, and their sales team is having better conversations with buyers who are informed, ready, and serious about investing in a premium court. The marketing engine runs year-round, adapting to seasonal demand and keeping FlexCourt front-and-center no matter when a buyer decides to start their project.
With the foundation in place, we’re focused on keeping the momentum going, fine-tuning campaigns, expanding their reach, and finding new ways to help FlexCourt keep winning in their market.
