Cain & Company is celebrating 50 years in business in 2023. As a full-service advertising and marketing agency for five decades, we have helped hundreds of businesses and organizations craft their messaging, build their brands, and produce industry-leading written and graphic communications in the Rockford region and beyond.
Our relationship with our clients sets Cain & Company apart. Our clients become our partners. We take the time to understand your needs and your business. Your goals become our goals.
Over the years, we’ve built relationships with clients locally, nationally and globally. From industrial and healthcare organization marketing managers to owners of credit unions and retail businesses, we still work with many of the same people today.
As a full-service advertising and marketing agency in Rockford, Illinois, with an edge in industrial and manufacturing marketing, we produce content, design, and brand strategies that get the results you need. Whether it’s a single ad, flyer, email, new web design, or a complete marketing strategy, we’re here to help.
As businesses increasingly turn to social media to capture the attention of new and existing customers and build their brands, it’s important to be aware of the growing number of scams across platforms, including commonly used Meta (formerly Facebook).
Social media offers the opportunity to share good news about your products and services or employee accomplishments, but it can also pose challenges. By linking up with so many people, it can be difficult to discern which messages received are legitimate. From friend requests to mysterious “hello” messages from strangers, it can be unclear who is actually communicating with you.
While some of these scams are more obvious–offers of a hot investment, shopping deal, or romance–others are more subtle as fraudsters become cleverer. One of the latest Meta scams, for example, appears to come from the platform itself, warning users that their accounts might be shut down due to copyright violations. Appearing to come from Meta Business Support makes the message sound authentic, leading users to click on a link to appeal the violation allegations.
What seems like a logical next step is actually an attempt by the scammer to get login information. Once those details are obtained, the fraudster can pose as the business and post dangerous material, con followers, or even obtain the account holder’s payment information to hack into credit cards or bank accounts.
Because the damages to reputations and finances can be so devastating, it’s important to consider social media management and consulting services with the experts at Cain & Company. While we can’t prevent the illicit activities of fraudsters, we can educate our clients on how to spot them or take measures to shore up account security. As trends in social media keep evolving, we will be by your side to not only guide you to the best methods and platforms to build your brand and spread your message but also to help keep your business safe.
As a Rockford, Illinois-based marketing and advertising agency, we communicate with our clients regularly to ensure results are delivered efficiently. We’re passionate about your business. Our team of experts works with you to design, develop, and implement the best marketing or branding strategy, brochure, website, graphic design, or writing project.
Our goal is always to meet your objectives.
Where do we really shine? A deep understanding of the unique attributes of many businesses and the global marketplace. The industries where the majority of our experience lies include industrial, manufacturing, construction, retail, hospitals and healthcare organizations, banking, racing (NASCAR and Indy car), promotional product companies, schools, not-for-profits, city and county agencies, and the food industry. From the parts in the machines that turn a farmer’s soil to food service, processing equipment, restaurants, and ingredient companies, we have the expertise and creative passion to get the results you want.
We’re one of the largest and longest-standing agencies in the area for a reason. We’re passionate about what we do. Through the years, many agencies have come and gone. Cain & Company has changed with the times, while keeping our focus oncustomer relationships, prompt service, competitive pricing, and attention to detail. When you work with us, we take the time to understand your company and your goals to find custom marketing solutions that are a perfect fit for your business. To us, you aren’t just another client; you’re part of our team. We’ll give your brand the attention it deserves and work with you to achieve your vision.
In the age of video and increasingly diverse social media, manufacturing marketers may wonder if blogging is still effective. In fact, today’s promotional tools and refined search engine algorithms allow you to get more out of a company blog than ever before. Unfortunately, blogging is often a missed opportunity for manufacturers.