Cain & Company is celebrating 50 years in business in 2023. As a full-service advertising and marketing agency for five decades, we have helped hundreds of businesses and organizations craft their messaging, build their brands, and produce industry-leading written and graphic communications in the Rockford region and beyond.
Our relationship with our clients sets Cain & Company apart. Our clients become our partners. We take the time to understand your needs and your business. Your goals become our goals.
Over the years, we’ve built relationships with clients locally, nationally and globally. From industrial and healthcare organization marketing managers to owners of credit unions and retail businesses, we still work with many of the same people today.
As a full-service advertising and marketing agency in Rockford, Illinois, with an edge in industrial and manufacturing marketing, we produce content, design, and brand strategies that get the results you need. Whether it’s a single ad, flyer, email, new web design, or a complete marketing strategy, we’re here to help.
Let’s face it. Wading through your email inbox can be overwhelming sometimes. Why not break it up with a splash of color or a wee smiling face? Using emojis is not only easy on the eyes but also boosts clicks. According to a report from Experian, 56% of brands using them in their subject lines had higher open rates.
Adding emojis to subject lines has several benefits. First, it helps the subject line stand out from other competitors’ emails as most email subject lines do not use emojis. An emoji can also save a word, thus preserving space when there are limits to how much text users will see on their devices. Most of all, emojis are light and fun, and especially appeal to a younger demographic. They lend themselves well to added creativity and are great for events, sale promotions, and seasonal or holiday offerings.
However, there are some factors to consider when using emojis. Certain images might not show on different operating systems or devices. They might not be as effective for B2B audiences or a more mature demographic.
Because using them is not an exact science, it can be a bit risky. It is why you should turn to Cain & Company, a full-service advertising and marketing agency, for assistance adding emojis and pursuing your other marketing goals. Our talented professionals are ready to serve the unique needs of our clients in an ever-evolving print and digital services market, and that includes the use of emojis and more.
Cain & Company offers digital services, design, content creation, social media, and public relations. Contact us today to begin making your marketing goals a reality, and to add a little pop of color to your client or customer inboxes.
As a Rockford, Illinois-based marketing and advertising agency, we communicate with our clients regularly to ensure results are delivered efficiently. We’re passionate about your business. Our team of experts works with you to design, develop, and implement the best marketing or branding strategy, brochure, website, graphic design, or writing project.
Our goal is always to meet your objectives.
Where do we really shine? A deep understanding of the unique attributes of many businesses and the global marketplace. The industries where the majority of our experience lies include industrial, manufacturing, construction, retail, hospitals and healthcare organizations, banking, racing (NASCAR and Indy car), promotional product companies, schools, not-for-profits, city and county agencies, and the food industry. From the parts in the machines that turn a farmer’s soil to food service, processing equipment, restaurants, and ingredient companies, we have the expertise and creative passion to get the results you want.
We’re one of the largest and longest-standing agencies in the area for a reason. We’re passionate about what we do. Through the years, many agencies have come and gone. Cain & Company has changed with the times, while keeping our focus oncustomer relationships, prompt service, competitive pricing, and attention to detail. When you work with us, we take the time to understand your company and your goals to find custom marketing solutions that are a perfect fit for your business. To us, you aren’t just another client; you’re part of our team. We’ll give your brand the attention it deserves and work with you to achieve your vision.
Are you ready for Google Analytics 4, aka GA4?
In less than two months, this completely new data measurement solution is set to replace Universal Analytics (UA), Google’s system launched in 2013. With UA ceasing data collection on July 1, 2023, it’s critical you get up to speed on Google’s newest and most advanced data collection tool. You'll be able to see UA reports for a short time period after that; however, new data will only flow into Google Analytics 4 properties.
685 Featherstone Road
Rockford, IL 61107