At Cain & Company we believe in a high standard of quality in all of our work.
Cain & Company is a full service agency with in house capabilities to handle any of your needs.
Cain & Company is a female owned business that has been serving the advertising community since 1973.
Check out the Cain & Company blog for the latest trends in marketing and advertising.


Our relationship with our clients sets Cain & Company apart. Our clients become our partners. We take the time to understand your needs and your business. Your goals become our goals.

Over the years, we’ve built relationships with clients locally, nationally and globally. From industrial and healthcare organization marketing managers to owners of credit unions and retail businesses, we still work with many of the same people today.

As a full-service advertising and marketing agency in Rockford, Illinois, with an edge in industrial and manufacturing marketing, we produce content, design, and brand strategies that get the results you need. Whether it’s a single ad, flyer, email, new web design, or a complete marketing strategy, we’re here to help.


Personality Matters: Maximize Results with the Right Tone

When it comes to investing in advertising, targeted actions and measurable results are paramount. It is why you should consider one of the most effective marketing strategies today, over-the-top (OTT) advertising. It’s not only an effective way to way to identify an audience most likely to pursue your business’s products or services, but also reaches potential customers where they are. Unlike traditional cable or satellite TV advertising, OTT ads reach an internet audience on popular streaming services such as Amazon Prime, Hulu, and Netflix, as well as YouTube.

With most households subscribed to at least one streaming service, it’s critical you take advantage of the opportunities offered in this space. OTT advertising can be seen on any desktop computer, tablet, or mobile device and can be programmed to be skippable or not. Data collection makes it possible to craft the ads to target unique audiences that were once inaccessible.

Having OTT ads can be a critical part of succeeding in the digital marketing arena; however, it can be intimidating to get started. Turn to Cain & Company to meet all your needs for research, program recommendations, design and development, deployment, and analytics to maximize your marketing investment.


As a Rockford, Illinois-based marketing and advertising agency, we communicate with our clients regularly to ensure results are delivered efficiently. We’re passionate about your business. Our team of experts works with you to design, develop, and implement the best marketing or branding strategy, brochure, website, graphic design, or writing project.

Our goal is always to meet your objectives.


Where do we really shine? A deep understanding of the unique attributes of many businesses and the global marketplace. The industries where the majority of our experience lies include industrial, manufacturing, construction, retail, hospitals and healthcare organizations, banking, racing (NASCAR and Indy car), promotional product companies, schools, not-for-profits, city and county agencies, and the food industry. From the parts in the machines that turn a farmer’s soil to food service, processing equipment, restaurants, and ingredient companies, we have the expertise and creative passion to get the results you want.


Scanlans Bar & Grill website redesign
The Scanlan’s wanted their Rockford, Illniois, bar and grill, Scanlan’s, to have its own website. Not only a great place for evening entertainment, but also a perfect lunch spot for the businesses nearby, Scanlan’s, located at 2921 City View Drive in Rockford, opened in 1999 and is a sister bar of Rockford’s Filling Station. They contacted Cain & Company to help with this marketing project. Our team worked with the owners to create a new logo, take photos, and build their website. (Of course, we sampled their amazing menu items!) Our designers expertly captured the neighborhood vibe of this fantastic spot for food, beverages, and entertainment.



Caterpillar case study
Caterpillar case study
ABC case study
ABC case study
Freakshow HD case study
Freakshow HD  case study


We’re one of the largest and longest-standing agencies in the area for a reason. We’re passionate about what we do. Through the years, many agencies have come and gone. Cain & Company has changed with the times, while keeping our focus oncustomer relationships, prompt service, competitive pricing, and attention to detail. When you work with us, we take the time to understand your company and your goals to find custom marketing solutions that are a perfect fit for your business. To us, you aren’t just another client; you’re part of our team. We’ll give your brand the attention it deserves and work with you to achieve your vision.

Cain & Company current blog post


Tips for Market Research that Lead to Growth

It has always been true that knowledge is power, but in today’s business environment, there’s no substitute for having the right data. No business can depend on luck; you have to know and understand the challenges you face. Market research is the key to that understanding, and not just when launching a new business or product. The right market research methods are crucial throughout the lifecycle of any product or service.

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685 Featherstone Road
Rockford, IL 61107

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