Cain & Company celebrated 50 years in business in 2023. As a full-service advertising and marketing agency for five decades, we have helped hundreds of businesses and organizations craft their messaging, build their brands, and produce industry-leading written and graphic communications in the Rockford region and beyond.
Our relationship with our clients sets Cain & Company apart. Our clients become our partners. We take the time to understand your needs and your business. Your goals become our goals.
Over the years, we’ve built relationships with clients locally, nationally and globally. From industrial and healthcare organization marketing managers to owners of credit unions and retail businesses, we still work with many of the same people today.
As a full-service advertising and marketing agency in Rockford, Illinois, with an edge in industrial and manufacturing marketing, we produce content, design, and brand strategies that get the results you need. Whether it’s a single ad, flyer, email, new web design, or a complete marketing strategy, we’re here to help.
There’s nothing wrong with social media posts that sell your services or products, but a near-constant stream of what are essentially advertisements can turn your audience off. This can be especially true on LinkedIn.
A more effective way is to do the same thing you would do with an in-person buyer relationship: build credibility, create a connection, and only then ask for the sale. On social media, you can do this with a simple 3-2-1 strategy.
Three of the posts should be tips or information about your industry. These can be articles or other content you share from industry sources or your own thought leadership content.
Two of them should express the personality of your brand. You can be whimsical or focus on values, so long as you connect on an emotional level.
Finally, one of the posts should discuss how your product or service helps the customer and include a clear call to action inviting them to buy.
Would you like to get more out of your social media outreach? Get in touch and get help from the experts at Cain & Company.
As a Rockford, Illinois-based marketing and advertising agency, we communicate with our clients regularly to ensure results are delivered efficiently. We’re passionate about your business. Our team of experts works with you to design, develop, and implement the best marketing or branding strategy, brochure, website, graphic design, or writing project.
Our goal is always to meet your objectives.
Where do we really shine? A deep understanding of the unique attributes of many businesses and the global marketplace. The industries where the majority of our experience lies include industrial, manufacturing, construction, retail, hospitals and healthcare organizations, banking, racing (NASCAR and Indy car), promotional product companies, schools, not-for-profits, city and county agencies, and the food industry. From the parts in the machines that turn a farmer’s soil to food service, processing equipment, restaurants, and ingredient companies, we have the expertise and creative passion to get the results you want.
We’re one of the largest and longest-standing agencies in the area for a reason. We’re passionate about what we do. Through the years, many agencies have come and gone. Cain & Company has changed with the times, while keeping our focus oncustomer relationships, prompt service, competitive pricing, and attention to detail. When you work with us, we take the time to understand your company and your goals to find custom marketing solutions that are a perfect fit for your business. To us, you aren’t just another client; you’re part of our team. We’ll give your brand the attention it deserves and work with you to achieve your vision.
