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Clear, concise, compelling: Quality copy helps set your business apart from the rest. When it comes to speaking to your target audience through writing, Cain & Company keeps your brand standards and overall business objectives in mind, optimizing your copy to best demonstrate your ideas and to entice customers to engage with your brand.

Why Trust Cain & Company?
In almost a half century of serving industrial businesses, we’ve gained a true understanding of the interplay between language, visuals, and a prospect’s choices. Our team features specialists who can write compelling copy for a wide variety of audiences. Take a look at our work for the Caterpillar®, Cat Rental Power, and Ideal.

Copywriting Services

• Technical writing
• Business writing
• Advertisement copy
• Brochures, flyers, & other collateral
• Websites
• Landing pages
• Customer testimonials

Make your copy and content the best it can be! Editing and proofreading are critical to the writing process.

Fast Fact: As search engine algorithms increasingly rank sites by quality, your SEO can be negatively affected by misspellings, grammatical errors, and even unclear language.

Editing & Proofreading Services

• Technical writing
• Business writing
• Advertisement copy
• Brochures, flyers, & other collateral
• Websites
• Landing pages
• Customer testimonials

As technology advances, so does the need for clear, concise technical writing. When it’s done well, technical writing is a form of translation that makes advanced technology, systems, and procedures easily understandable and accessible to the average reader. That helps you serve and communicate with your customers more effectively.

Why Trust Cain & Company?
Cain & Company excels at technical writing services, staying well-versed with industry standards and best practices while producing thorough copy that efficiently clarifies technical information.

Technical Writing Services

• Brochures, flyers, & other collateral
• User manuals & guides
• White papers
• Websites
• Landing pages
• Customer testimonials
• Product announcements
• Blogs

Why blog? There’s a wealth of benefits associated with publishing blogs on your company website. They boost search engine rankings by providing high-value content and link-building. A blog highlights your company’s industry thought leadership and gives your audience the information they’re looking for. They can also deliver a call to action that converts readers to customers, and their content can be repurposed to create rich, compelling social media posts.

Fast Fact: LinkedIn found that 54% of decision makers spend more than one hour per week reading and reviewing thought-leadership content.

Blogging Services

• Research
• Content
• Design/photos
• Posting
• Program recommendations

The content you include on your website doesn’t just reflect the quality of your company, it impacts your search engine rankings, web traffic and conversion rates. At Cain & Company, we’ll create web content that drives more traffic to your site, increasing brand awareness and attracting more prospective customers to your company instead of your competition.

Fast Fact: SEMrush found that 78% of marketing leaders who believe their content marketing was very successful in 2021 had a documented content marketing strategy.

Why Trust Cain & Company?
We create more than web page copy; we know how to create solid landing pages, lead generators, and regularly updated content that brings potential customers to your site and how you can leverage it to build sales and revenue. We also know there is a direct correlation between content marketing strategy and content marketing success, and we can help you develop a plan that boosts your growth. Check out our website work for Caterpillar, Cat Rental Power®, and White Oak Homebuilders LLC.

Web Content Services

• SEO
• Automated marketing & lead generation
• Social media
• Custom integrations

Your products are top quality and your brand is unique, but is your messaging clear and coordinated? When it comes to engaging prospects and customers, nothing beats a clear message that truly connects with prospects and is repeated often on diverse platforms.

Why Trust Cain & Company?
Cain & Company implements clear messaging for numerous purposes, and with an excellent team of copywriters and editors, we are experts in supplying clients with messaging that speaks volumes to their audience.

Messaging Services

• Research
• Strategy development
• Taglines
• Advertisements
• Press releases
• Customer testimonials
• Websites/landing pages
• Social media posts
• Blogs
• Editing/proofreading