DIGITAL

Your website is your greatest marketing asset, and to be truly effective, it needs excellent design, content, and coding.

Fast Fact: Studies show visitors form opinions about the design of your website in less than a quarter of a second, and 38% of them will stop engaging with a site if they find the content or layout to be unattractive.

Why Trust Cain & Company?
Ranging from small startups to large, established companies, Cain &aamp; Company has been delivering exceptional, responsive websites to our clients for years. We create strong design and visual elements, but we also remember what many web developers don’t: The internet is still a medium where written content can have a powerful impact. Check out the sites we’ve developed for The Workforce Connection, White Oak Homebuilders LLC, and Cat® Rentals.

Website Design & Development Services

• Research
• Content
• Design
• Photography
• Recommendations
• Landing pages
• Programming
• Responsive web design

Search engines are smarter than ever and are frequently evolving to provide more accurate, better quality search results. For truly effective marketing, you need to structure your website so you’re at the top of the rankings for the search terms your customers use.

Fast Fact: The average ROI for eCommerce companies is $2.75 for every dollar spent on SEO.

Why Trust Cain & Company?
Cain & Company will work with you to explore different SEO approaches to improve your rankings. We’re constantly perfecting our techniques and discovering fresh, new methodologies to keep up with the changing standards of SEO.

SEO Services

• Optimize web pages/sites
• Content management
• Metadata
• Keywords

Digital advertising is a powerful tool to reach your ideal customers and drive lead generation. The targeting capabilities available to today’s digital marketer can put your message in front of them in the right way at the right time to produce conversions.

Fast Fact: Digital advertising now accounts for 64% of all U.S. ad spending.

Why Trust Cain & Company?
We’ll develop the ideal digital advertising program to get your brand in front of the right audiences across all devices and platforms. For examples of our digital advertising work, check out Cat Rental and Freakshow HD.

Digital Advertising Services

• Geofencing, retargeting, contextual, keyword
• OTT, Run of Network, and more
• Google, Facebook, LinkedIn, Instagram, YouTube, & Spotify
• Social media ads

Streamline your marketing efforts by automating repetitive and mundane tasks and easily managing customer information in one place. CRM and automation help you cut through the clutter, leaving you with more time to concentrate on your core business.

Fast Fact: According to the Digital Marketing Institute, businesses that implement marketing automation see a 14% increase in sales productivity and 12% reduction in marketing overhead.

Why Trust Cain & Company?
We understand the complexities of the modern sales process, as well as the systems and best practices that will help you build successful marketing automation. Our broad and deep organizational experience helps us apply this to the needs of businesses in any industry.

Marketing Automation/CRM Services

• Platform recommendations
• Email production
• Email deployment
• Nurture campaigns

While a solid website will benefit your marketing effort as a whole, it takes a well-constructed landing page to make your conversion rates soar. Using the right combination of photographs, video, content, and gated forms, these pages can be built to make the perfect appeal to your target market.

Fast Fact: Landing pages have a 9.7% average conversion rate over all industries, and landing pages with personalized "smart CTAs" boost conversion by 202%.

Why Trust Cain & Company?
Our experienced team can craft a landing page that works within your brand guidelines and budget to boost conversions and monitor metrics to improve it over time.

Marketing Automation/CRM Services

• Gated or ungated
• Designed to your specifications

It’s important to put your brand where your customers are. As more viewers move to video streaming services, OTT advertising presents an opportunity for your brand to reach them. OTT is simply another term for advertising on streaming services, because it flies “over the top” of the obstacles (broadcast schedules, large competing ad buys, and geographic limitations) that affect traditional TV advertising.

Fast Fact: More than 80% of American households are subscribed to at least one streaming service, with 58% subscribed to at least two of the three largest services: Amazon Prime, Hulu, and Netflix.

Why Trust Cain & Company?
Solid marketing skills translate to streaming platforms just as well as to any other method. Let us apply our creativity, targeting techniques, and decades of experience to help you win in the OTT space.

OTT Advertising Services

• Research
• Program recommendations
• Design & development
• Deployment
• Analytics

Buying online has become the default for many Americans, even those purchasing items for their business. Selling to this segment is now a necessity for continued business growth, but also easier than ever with the right development partner.

Fast Fact: The federal government estimated eCommerce sales for 2021 at $870.8 billion.

Why Trust Cain & Company?
Our eCommerce developers can help you create a platform that makes it easy to add, promote, sell, and ship your products to delighted customers. We can also help you develop the marketing strategies and campaigns to bring customers to your eCommerce site.

eCommerce Services

• Design
• Setup
• Plugins
• Deployment

Uptime is money. If your site goes down (or fails to load quickly and work properly) that means you’re losing orders and/or marketing abilities and damaging your corporate image. Our hosting services give you the capabilities you need and keep your site accessible 24/7/365.

Fast Fact: A study by the internet company Akamai found that 9% of users never return to a site that is down when they visit it.

Why Trust Cain & Company?
For nearly 30 years, our clients have trusted us to host their websites, delivering high uptime at a competitive price.

Hosting Services

• WordPress, PHP, ColdFusion, and HTML websites
• Unlimited bandwidth
• Nightly backups
• Uptime site monitoring
• Monthly maintenance updates
• Monthly traffic analytics

How would your business benefit if you could market directly from your customers’ phones and offer them additional services there? An app gives you a higher level of interaction and creative freedom , presenting your customers with a cutting edge version of your business. The capabilities of mobile apps are endless, and we’ll take the time to consider the best uses for transforming your brand’s vision into a handheld digital reality.

Fast Fact: The average user currently spends 4.8 hours on their mobile device each day.

Why Trust Cain & Company?
Some mobile apps end up just being a glorified version of the company’s website, but we understand that creating an effective mobile app is about harnessing the special capabilities they offer. We’ll work with you to create an app that enhances your customer experience and adds to your credibility as a brand.

Mobile App Development Services

• Research
• Content
• Design
• Deployment

To project a professional image and stand out from the crowd (or even just showcase your products well), you need high-quality photos, and that’s even more true in the age of high -resolution photography and fast downloads.

Why Trust Cain & Company?
We’ve been helping businesses project their best possible image with photography for decades. Our experienced photographers will ensure you get the unique, high-quality images you need at a price that is within your budget.

Photography Services

• Schedule services
• Photo art direction
• Shot list development
• Interior/exterior
• National/international availability