Born and raised in Rockford (a community known for getting sh*t done), Alyssa is a natural problem-solver, taking obscure challenges and turning them into results that make our clients’ competitors sweat. With 15+ years in business and marketing, she helps run the show for Cain and clients – shaping strategy, growing business, and pinpointing, “Here’s where we’re losing people, and here’s how we fix it.” Outside of work, Alyssa is always on the go, from attending sporting events to traveling any chance she gets. She may respond to your email within 24 hours, but she requires at least two weeks of lead time on her personal calendar.