Ask most business owners where their best customers come from, and the answer is rarely a social post or ad campaign. It’s a conversation. Word of mouth has always influenced buying decisions. What has changed is how other marketing efforts either reinforce that influence or undermine it. In B2B especially, more money tends to be […]
Social media marketing works for industrial and manufacturing companies when it supports how B2B buyers research and build confidence in complex decisions. The real advantage comes from relevance, consistency, and platform-specific execution, not broad platform coverage.
Social media has permeated seemingly every aspect of our lives. More than a means of sharing what matters to us, it keeps us informed and creates new forms of community. It’s also one of the most potent tools for marketing, since its ratio of impact to cost is hard to beat — provided, of course, […]
Looking to strengthen your industrial creative content but don’t know where to start? Cain & Company has helped enough companies in manufacturing and industry launch their online presence that we’ve learned something important over the years: creating content doesn’t have to be hard. Here are five easy tips on how to generate content ideas for […]
Your brand is a distillation of all that your industrial or manufacturing business is, from your product to your values, your goals, and the unique selling proposition you offer your customers. Rather than tactical thinking — constant small steps taken with no clear goal in sight — Cain & Company finds it much more useful […]
Lead generation for manufacturers is important, but it’s hardly a standalone concern. Your marketing — as well as much of the rest of your business — must also be concerned with what happens with those leads once you’ve made initial contact. Lead nurturing, which is just as important, should not be ignored, though it often […]
Marketing tactics are too often performed at the spur of the moment. “Let’s post this on social media” or “let’s blast this out to our email list” just to “get the word out” with little forethought or planning is frequently the norm in many small marketing departments. The result, not surprisingly, is frustration that your […]