Manufacturing trade shows are a major investment, and success takes more than booth design. This article explains how manufacturers can use strategy, booth experience, early lead generation, staffing, giveaways, and follow-up to turn show traffic into real business opportunities.
BIMI—or Brand Indicators for Message Identification—is a tech standard that gets more out of your email marketing.
Start off 2023 with all the trade show tips you need to be ready, from booth setup to marketing collateral. It all starts with a phone call to Cain & Company!
Why Design Matters for B2B CompaniesGood design is at the backbone of B2B marketing campaigns that work. Contact Cain & Company for assistance developing effective and intentional design for marketing.
By some estimates, promotional products have been around for more than six hundred years, making them one of the oldest tools in the marketer's kit.
The phone book and newspaper ads may have gone the way of the dodo, but print marketing's still alive and well. How can print boost your manufacturing business?
The B2B trade show market grew steadily up to 2019, by which point it was valued at $15.58 billion.