Nearly five decades spent providing B2B manufacturing marketing in Rockford have taught us a thing or two about what works. And as digital marketing for manufacturers has come to the fore, a growing number of companies have turned to Cain & Company for web design and development services in Rockford. What makes our B2B marketing web design services different so they—along with your business—succeed?
What can a successful website do for your business?
Now that you have some idea of the benefits, how do you go about getting them? A website that looks clean, simple, and attractive is the easy part; the challenge comes in the things that aren’t as readily apparent, but which make a bigger difference in whether or not your website serves your ends.
The UI, or user interface, is more than aesthetics. It’s ensuring that everything—navigation, calls to action, contact forms, and even page load times—is exactly where it needs to be and works as it should. That, in turn, makes for a solid UX, or user experience.
SEO is complex and ever evolving. It encompasses both organic and paid search, keywords, image tagging, load times, mobile responsiveness, and even your site’s bounce rate (how much time someone spends on a page or site before leaving). When a site gets the fundamentals right, everyone benefits; your customers get what they want, Google rewards what it sees as a relevant site, and you get to reap the benefits of high visibility.
Your brand should have a strong sense of self, and your content marketing should reflect the values that make your business unique. A strong brand, one that stands for something and makes that something crystal clear, is one that resonates with customers.
Your website is, of course, only one facet of a multi-pronged approach to marketing. But in a very real sense, it’s a hub that connects the many spokes of your strategy. Everything else you do—video, billboards, trade shows, social media marketing, and the like—needs something to act as an anchor, and a well-designed website is capable of doing just that.
Not every company has an experienced marketing department in house. And even those that do won’t always have people who follow the most up-to-date best practices for the metrics that matter. Get in touch with Cain & Company for thoughtful, strategic marketing that matters.
Robin ChandlerMarketing Coordinator & Copywriter
685 Featherstone Road
Rockford, IL 61107