If you’re marketing for industrial, manufacturing, and construction, what does your strategy look like? If your manufacturing business is like most, you’re combining outbound and inbound sales, a dash of SEO, some content marketing services, social media, and a host of other things. But what if we asked you how well-integrated those things were and how well each worked together as part of a whole? If that question left you scratching your head, it’s probably time to upgrade to a CRM software with an assist from Cain & Company.
Before we get into the nuts and bolts of choosing a CRM, let’s first establish what it is and what it does. CRM stands for customer relationship management. Even though each CRM software differs in some key particulars, they share the ability to track activity among multiple platforms, including email, social media, and the web. That, in turn, lets you streamline your marketing efforts by improving your visibility into the customer lifecycle and the consumer behaviors that drive it.
There are several major players in the CRM space, alongside a number of smaller and more specialized players that have chosen specialized industry-specific niches. In the latter category, you’ll find companies like Tave and Dubsado (targeted at creatives), while the former category includes companies like Salesforce, SharpSpring, Keap, Zoho, and HubSpot.
With so many different options, making the right choice can be a challenge. It starts with asking the right questions.
So, what does that look like in practice?
We’re aware that not all businesses come to Cain & Company with the same needs or concerns. But in its own way, that underscores one of the key strengths of any CRM: it allows you to be flexible enough to utilize the features you need through one system. For more information, or assistance getting a handle on your CRM needs, reach out to us today.