LinkedIn Advertising Tips for B2B

Are you looking for LinkedIn advertising tips for B2B? Perhaps you've recently started promoting your business on LinkedIn, but you're not getting any results. You're in the right spot! As a marketing and advertising agency with almost 50 years of experience, Cain & Company knows the best practices for putting your brand in front of your prospects.

But let's start by answering this crucial question:

Why advertise on LinkedIn?

LinkedIn has become more than a professional networking platform. Today, you can use LinkedIn to grow your business and remind existing customers about your products or services.

• Advertising on LinkedIn is one of the effective ways of promoting your business. Advertising on LinkedIn exposes your brand to decision-makers and enables you to acquire quality leads.
• LinkedIn has a tracking tool that allows you to track conversions, customize your ads, and boost engagement.
• Access a tremendous audience.

When you use LinkedIn, you have access to a massive audience. Most people that use LinkedIn are decision-makers.

• Target your audience with accuracy

Another significant advantage is that you have all the right tools to target the audience.

Like any other social media marketing Rockford Illinois, LinkedIn has certain requirements. Avoid the following three mistakes👇

1. Never launch a LinkedIn campaign without a strategy. If you hire a B2B marketing company in Rockford, Illinois, the first thing you should ask from them is a strategy.
2. Never use text-only posts on LinkedIn. Text-only posts no longer deliver results.
3. Never use identical ad copy more than once. Using the same copy, again and again, may alienate some of your prospects.

Here are other advantages of using LinkedIn as an advertising strategy.

1. LinkedIn allows you to use carousel ads.

If you are unsure what carousel ads are, here is a simple explanation:

It is a visual approach to advertising that captures attention using ten cards alongside images and ad copy. You can use carousel ads to drive traffic to your website.

2. LinkedIn allows you to use display ads.

LinkedIn also offers display ads that guarantee impressions and engagement. You can use display ads to reach as many people as you like.

3. You can also use text ads.

If you prefer text ads, LinkedIn allows you to use this tool to reach more people. But you'll have to set a budget, then pay per click.

4. You can personalize your ads.

If you prefer text ads, LinkedIn allows you to use this tool to reach more people. But you'll have to set a budget, then pay per click.

5. You can use video ads.

Another advantage of using LinkedIn ads is that it allows you to use video ads. Besides using video ads to promote products and services, you can also use them to generate quality leads, or even re-target anyone who has watched your previous video ad on LinkedIn.

Are you looking for a digital marketing agency?

At Cain & Company, we can’t wait to guide you in building your brand through the process of seizing opportunities on LinkedIn. We’ve helped a wide range of manufacturing businesses, healthcare organizations, financial institutions, nonprofit organizations, and others, and we hope to help you achieve success as well.

Reach out to us today!