Facts matter, and so does search engine optimization (SEO).
About 85% of Americans go online daily, and 31% say they are online almost constantly, according to the Pew Research Center. The number of American consumers who shop online is increasing each year, with smartphones becoming the preferred method of placing orders. Internet use continues to grow as more people conduct meetings on Zoom, use streaming services for movies and television, and stay connected through social media.
With facts like these, it’s imperative your business or organization has an SEO strategy to drive traffic and the right prospects to your website. Through a set of practices ranging from using popular keywords and robust content development to website redesign and optimization, count on Cain & Company to raise the rank of your company or organization, leading potential customers to your website and placing orders. Not only are organic search strategies less expensive than paid advertising but they remain longer for added effectiveness.
If you already incorporate SEO into your website, we would be happy to meet with you and review your website’s effectiveness, including search engine results page rankings, and develop a new strategy to boost rankings. If you are new to SEO, we will help get you up to speed on the practice and develop a measurable strategy to match those looking for your products or services with your offerings.
Trust Cain & Company in Rockford, Illinois, to provide regularly updated <<content, solid landing pages, and lead generators that bring potential customers to your site.
In the meantime, here are three tips to get you started on your journey to SEO success.
Backlink Incorporation
It’s important for your content to be engaging enough to acquire backlinks, which is when other websites link to yours in their own content. Otherwise known as inbound links, backlinks increase the likelihood web surfers will click and land on your website, resulting in higher organic traffic. Ways to increase backlinks include featuring informative articles, blogs, testimonials, videos, and other infographics. Turn to our talented staff at Cain & Company for these types of high-quality and linkable content.
Keyword Optimization
Keywords are the short words and phrases people enter into search engines when they are posting questions or looking for information on a particular topic. Incorporating them into your website content will drive traffic from the search engines to your site. Many online tools can help you choose the most searched keywords relative to your business or organization; however, these are constantly changing as search engines get smarter and evolve to provide more accurate and better quality search results. The experts at Cain & Company are up to date on the latest digital techniques and methodologies to keep up with the changing standards.
Measuring Metrics
Are you achieving a high ROI from SEO? You need measurement tools to track organic links, landing pages that are generating links, and the bounce rate. An array of tools, including Google Analytics, HubSpot, Smartlook, Semrush, Clicky, and others provide comprehensive data on your SEO results. Although useful tools are readily available, finding the key pieces of data to drive decisions on these comprehensive sites can be daunting. Count on Cain & Company to save you time and find the data you need to know what works when it comes to a successful SEO strategy.
