Cain & Company to Attend Premier Automotive Technology Shows

Cain & Company to Attend Premier Automotive Technology Shows

While most people will be collecting their candy on Halloween, Cain & Company Senior Marketing Executive/Media Director Rick Heffner and Marketing Coordinator Alyssa Leighty will be talking with current clients and visiting booths this October 31.

Heffner and Leighty are excited to attend SEMA and AAPEX. AAPEX, the premier event for the more than $1.8 trillion global automotive aftermarket industry will be held in Las Vegas, Nevada, from October 31-November 2 at the Venetian Expo. AAPEX offers opportunities to see the newest products and technologies, network with top industry leaders and trainers, and stay up to date with the latest trends and market intelligence on the ever-evolving automotive industry.

SEMA will be held at the Las Vegas Convention Center from October 31-November 3 and will feature thousands of innovative products from the automotive industry.

"SEMA and AAPEX are great shows to attend because we can visit with our automotive aftermarket clients, as well as see the new products that will be on display. We have helped our clients with booth display and marketing collateral at SEMA and AAPEX. We look forward to visiting with our clients and prospects at both events," Heffner said.

Cain & Company has been attending SEMA/AAPEX for more than seven years. It will be Leighty’s first SEMA/AAPEX, held on her one-year anniversary with Cain & Company on October 31.

A tremendous turnout is expected at both shows. More than 2,500 exhibitors from over 100 countries will showcase their products and services at AAPEX. Thousands of attendees are expected to visit booths and network, making AAPEX the largest gathering of automotive aftermarket professionals in North America. Such a robust attendance is indicative of an industry coming back, full speed ahead. SEMA is expecting more than 130,000 attendees and over 2,200 exhibitors.

AAPEX 2023 will offer new product and packaging showcases. A simulated real-world shop experience, Joe’s Garage, will feature 10 service bays, lifts, and demonstrations on actual vehicles. Expanded sessions will include a new EV experience, showcasing the latest in electric vehicle technology displayed throughout the show floor.

This year’s action-packed and expanded show floor features not only more areas for fully equipped service bays, demos, and hands-on experiences, but the opportunity for Heffner and Leighty to network with potential clients. They are looking forward to sharing the advantages of using Cain & Company for their marketing needs, including design, trade show planning, website development, and digital advertising.

As a full-service advertising and marketing agency celebrating 50 years in business, Cain & Company has decades of experience supporting clients’ needs, including automotive clients Lanair, Clean Burn, Sunfire, Grease Monkey, Piranha, and Rock Valley Stainless Tanks.

Photo Credit: MortonPhotographic

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