Cat® Rental Power sought to expand their online presence and increase their dealer sales by providing them with more qualified leads. They also needed to stay within a prescribed budget. Their goal:
Working with Cat Rental Power, we updated their web product pages with new content and design, using region-specific messaging.
To drive traffic to their new web pages, we worked with them to develop digital ad campaigns. We also created Search Engine Marketing (SEM) ads for Google and web banner ads for online trade publications.
While staying within the same budget as the previous year, the customer realized:
62.8% increase in web page views
48.8% increase in sales leads