Trade show season is here

Picture this. You’re ready to jump into trade show planning, so you look at your booth setup for the first time in months. And that’s when you remember the old, faded company logo on your banners, the table with a wonky leg, the backwall that takes five people and three hours to set up.

You’re thinking maybe it’s time for a refresh. But then you consider what updating it means: sourcing vendors, comparing quotes, digging up old art files, coordinating ship dates to ensure everything’s ready before you’re expected to be set up on the show floor.

YOUR TRADE SHOW MARKETING TEAM

Cain & Company has been doing trade show booth designs for decades. We know booth projects involve more moving parts than people expect: strategy, design, copywriting, proofing, vendor coordination, approvals, print management, shipping logistics.

We handle all of it.

PRE-SHOW MARKETING

Digital and social campaigns to drive booth traffic before you set foot on the floor.

PRINT
MATERIALS

Brochures, business cards, one-pagers. Everything your team hands out, designed to match.

POST-SHOW
FOLLOW-UP

Email campaigns that turn badge scans into actual conversations (and pipeline).

81%

OF TRADE SHOW
ATTENDEES HAVE
BUYING AUTHORITY.

BOOTH LAYOUT IS
ONE OF THE

TOP 3

drivers of dwell time.

YOUR BOOTH IS A
NON-NEGOTIABLE

So much time and money goes into trade shows. Your booth has to pull its weight. It’s the first thing every attendee sees, and it keeps working even when your team is tied up in conversations with other leads.

IT’S DOING WORK WHETHER YOU’VE UPDATED IT OR NOT. THE QUESTION IS IF IT’S WORKING FOR YOU OR AGAINST YOU.

CURIOUS HOW YOUR BOOTH STACKS UP?

Refresh vs. Redesign

Not every booth needs to be torn down to the studs. Some just need sharper graphics and a tighter message.
Others need to start from zero. Here’s how to tell which camp you’re in.

Not sure which one you need?
That’s the first thing we’ll figure out.

REFRESH –

FOR BOOTHS THAT STILL HOLD UP STRUCTURALLY BUT NEED NEW LIFE.

Update graphics
Refine messaging
Align the visual story with where your brand is now

REDESIGN –

FOR BOOTHS THAT NO LONGER FIT YOUR BRAND OR WERE NEVER QUITE RIGHT TO BEGIN WITH.

Set strategy and show goals
Work through layout and visual
concepts
Design the whole thing from scratch

READY TO HAND IT OFF?

LET’S SET UP A CALL.

Fifteen minutes, no pressure. Bring your show list and a rough
idea of what’s working and what isn’t. We’ll walk you through our recommendations and what it would take to get there.