Is CSR Relevant for B2B?
If you haven’t already encountered CSR, however, it’s high time to get acquainted.
The Pivot to Video is Dead
News organizations frantically tried to keep up in what came to be known as the pivot to video.
Harnessing the Power of Storytelling?
Brand storytelling is more than a buzzword. For many brands, it’s a key part of their overall marketing strategy.
Customer Acquisition Strategies for 2022
You may be having difficulty differentiating between customer acquisition strategy (the long game of attracting customers) and customer acquisition tactics.
Marketing Strategies Using a B2B Customer Journey Plan
We traditionally think of as a sales
What Makes Manufacturing Websites Successful?
Your website is an integral part of your business’s public face and is key to helping to differentiate you.
How Mobile Apps Help the Manufacturing Industry
A custom app can be tailored to nearly any pain point in your manufacturing business.
How to Use Automation to Enhance the B2B Customer Experience
Cain & Company can guide you through B2B marketing and robust digital marketing automation that benefits your business and customers alike.
The Benefits of Direct Mail Marketing in Illinois
The conventional wisdom has it that print advertising is dead. But direct mail is still hanging on and is still highly effective.
Make Your Manufacturing Company a Content Marketing Expert
When was the last time you were overjoyed to receive a telemarketing call in the middle of a family dinner or Netflix marathon?