Marketing tactics are too often performed at the spur of the moment. “Let’s post this on social media” or “let’s blast this out to our email list” just to “get the word out” with little forethought or planning is frequently the norm in many small marketing departments. The result, not surprisingly, is frustration that your […]
It’s not that long ago that blogging was the next big thing for business, even if it feels like an eternity in internet time. We don’t hear about blogging launching careers or making people into overnight successes anymore. But that doesn’t mean that blogs are as quaint as an old MySpace page. When content marketing […]
As 2019 draws to a close and 2020 beckons, it’s only natural that many of us will be taking stock of the past year and making plans and resolutions for the one still to come. Are you doing the same for your business and, specifically, for your marketing? Cain & Company helps prepare marketing strategy […]
When creating new marketing content, it’s important to consider how the content can be useful to you in the future.
The first rule of business is to keep existing customers by building relationships with them. Find out how in our blog.
Many of us have heard the term 'employee advocacy,' but few of us know what it entails or how to put it into practice.
Learn 5 tips from an IL videographer to improve and defend your brand’s reputation. Call now for a consultation!